
“I am human, and I think nothing human is alien to me.”
— Terence, “The Self-Tormentor”
WHO ARE WE?
“Each project is like gourmet cooking for us. We attend to not only the cooking techniques, but also the fundamental ingredients- the people.”
- Penni Fu, Founder of F Lab
F Lab is a boutique consulting agency that excels at unlocking the power of cultures and people.
We take an empathic approach to provide brand and product design strategies that help companies to innovate and thrive.
OUR PASSION
“Though, literally, a datum is a thing given (from the Latin dare, ‘to give’), in the vocabulary of science, it has come to mean that which is there for the taking.”
- British Anthropologist, Tim Ingold
Feel into people
Reciprocate in kind
Obsessed with crafts
HOW DO WE DIFFER?
“Have an eye on the cultures which feed and produce us or hurt and reduce us, individuals or communities.”
Think through the lens of culture
Rethink the business assumptions
Prioritize what people do over what they say
OUR SERVICE
“Infinite capacity for love in the smallest detail. ”
- Dan Chiasson
FEEL
EMPATHIZE CUSTOMER EXPERIENCE
FORECAST
TREND SPOTTING AND FUTURE FORECASTING
FOSTER
CO-CREATION AND TRAINING
OUR CLIENTS
OUR CASES
Google Export Company Study
DPA Women Self Gifting Study in China
Tencent Traditional Culture Study
Philips Lighting Innovation
Design Trend Exploration
Dell Biometric Study in China
SONOS Study:
One Roof, Different Ways of Fun
DPA Millennials’ Relationship Study in China
Wall Street English Study -
When English Learning Moving Online
Live Streaming Study
GET IN TOUCH
If you would like to find out more about our approach Contact: info@FLab.co