“I am human, and I think nothing human is alien to me.”

— Terence, “The Self-Tormentor”

 WHO ARE WE?

“Each project is like gourmet cooking for us. We attend to not only the cooking techniques, but also the fundamental ingredients- the people.”

- Penni Fu, Founder of F Lab

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F Lab is a boutique consulting agency that excels at unlocking the power of cultures and people.

We take an empathic approach to provide brand and product design strategies that help companies to innovate and thrive.


OUR PASSION

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“Though, literally, a datum is a thing given (from the Latin dare, ‘to give’), in the vocabulary of science, it has come to mean that which is there for the taking.”

- British Anthropologist, Tim Ingold

 
We stand out by hearing the human side. Our passion truly madly deeply lies in understanding people. It does not stop there. For us, empathy is about feeling into people, drawing close, with how there is a radiance of insight more lasting.

We stand out by hearing the human side. Our passion truly madly deeply lies in understanding people. It does not stop there. For us, empathy is about feeling into people, drawing close, with how there is a radiance of insight more lasting.

Feel into people

Our service is an art of correspondence. Building rapport with people is vital for people to open up and insights to emerge. Our empathetic research process is to receive, rather than to extract what is not given, from people we meet.

Our service is an art of correspondence. Building rapport with people is vital for people to open up and insights to emerge. Our empathetic research process is to receive, rather than to extract what is not given, from people we meet.

Reciprocate in kind

What is the right data to seek out? Right data can be small or big, can be thin or thick. Rather than following a formula, we craft our research service to meet our clients’ specific needs.

What is the right data to seek out? Right data can be small or big, can be thin or thick. Rather than following a formula, we craft our research service to meet our clients’ specific needs.

Obsessed with crafts


HOW DO WE DIFFER?

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“Have an eye on the cultures which feed and produce us or hurt and reduce us, individuals or communities.”

People are subscribing to the culture, something they believe in and feel connected with. We help clients to look outside of their comfort zone and understand what is culturally relatable to people.

People are subscribing to the culture, something they believe in and feel connected with. We help clients to look outside of their comfort zone and understand what is culturally relatable to people.

Think through the lens of culture

What the business insiders think and what the customers perceive can be entirely different. We help our client to unlearn, relearn and gain a new perspective on the problem.

What the business insiders think and what the customers perceive can be entirely different. We help our client to unlearn, relearn and gain a new perspective on the problem.

Rethink the business assumptions

Field is our lab. We believing in participant observation in the field. It allows us to see the gaps between what people say and what they do, therefore uncover insights for our clients.

Field is our lab. We believing in participant observation in the field. It allows us to see the gaps between what people say and what they do, therefore uncover insights for our clients.

Prioritize what people do over what they say


OUR SERVICE

 

“Infinite capacity for love in the smallest detail. ”

- Dan Chiasson

Brand/product/service strategies based on in-depth consumer insights. Persona development Customer journey evaluation

Brand/product/service strategies based on in-depth consumer insights.
Persona development
Customer journey evaluation

FEEL

EMPATHIZE CUSTOMER EXPERIENCE

Trend (human, culture, technology, aesthetics) synthesis on a monthly or quarterly basis

Trend (human, culture, technology, aesthetics) synthesis on a monthly or quarterly basis

FORECAST

TREND SPOTTING AND FUTURE FORECASTING

Co-creation workshop with clients, using material gathered in prior stage research and tailor-made workshop tools

Co-creation workshop with clients, using material gathered in prior stage research and tailor-made workshop tools

FOSTER

CO-CREATION AND TRAINING


 OUR CLIENTS

 
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OUR CASES

 
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Google Export Company Study

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DPA Women Self Gifting Study in China

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Tencent Traditional Culture Study

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Philips Lighting Innovation

Design Trend Exploration

Dell Biometric Study in China

Dell Biometric Study in China

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SONOS Study:

One Roof, Different Ways of Fun

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DPA Millennials’ Relationship Study in China

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Wall Street English Study -

When English Learning Moving Online

Live Streaming Study

Live Streaming Study


GET IN TOUCH

If you would like to find out more about our approach Contact: info@FLab.co